Arobe Labs
Eight AI products in production · Mexico

AI products shipped,
not pitched.

Arobe Labs is the software and AI practice of Distribuciones Arobe S.A.S. de C.V. — a Mexican construction-materials company that also runs eight AI products in production. Our customers include our own enterprise operation, Mexican consumers paying one-time fees, LATAM diaspora in the US, and LATAM + US Hispanic end users at scale.

8
Products in production
2
LLM vendors in prod
5
Verticals shipped
MX+US
Distribution footprint
Portfolio

Products running in production

CotizaExpress
WhatsApp-native AI quoting SaaS for hardware stores
Production
FastAPI PostgreSQL + pgvector Meta WhatsApp Cloud API Twilio fallback Stripe +2
Running real traffic on Meta Cloud API with 390-product semantic catalog in production.
DondeVer
Programmatic SEO sports streaming guide for LATAM + US Hispanic
Production · growing
FastAPI PostgreSQL async (asyncpg) Jinja2 Pillow (OG images) PWA +3
The project that validated SEO programmatic can beat paid acquisition — 1/3 of traffic from a single team (Dodgers).
AntesDeFirmar
Document AI for Mexican labor-law finiquitos — review before you sign
Live · optimizing acquisition
Next.js Vercel → Render Mercado Pago (card + OXXO) Claude Vision API PostHog
Vertical LLM product with real paywall, measuring product-market fit with a disciplined kill-criteria experiment.
Arobe.mx
AI-authored B2B e-commerce for a construction-materials distributor
Production
Flask PostgreSQL Jinja2 Tailwind Mercado Pago +3
Entire codebase built with AI pair-programming; 15 shipped feature phases in 3 months with zero prior Python background.
AceroMax POS
Point-of-sale and CFDI invoicing for a hardware wholesaler
Internal production
Python PostgreSQL Docker on Render CFDI 4.0 integrations
In-house enterprise system running day-to-day operations of a real construction-materials wholesaler.
Serving Since
Discovery product for century-old restaurants and taverns
MVP · Boston, New Orleans, San Francisco
FastAPI Jinja2 PostgreSQL YAML-as-source Render +3
Content-ops product with 'unknown is a valid value' as design principle — zero-manual-verification scaling.
A Cuánto Está
Remittance comparison + Mexican bank FX rates + fuel prices for LATAM & Spain
Live · launched Nov 2026
FastAPI PostgreSQL Render Scheduled rate scrapers Partner data APIs +1
A second SEO-programmatic consumer bet, replicating the DondeVer playbook across a market with transactional-intent search traffic.
MatchBot
Experimental matching bot
Prototype
Python
Early experimentation that fed into later production products.
Capabilities

What we actually ship

💬
Conversational AI on WhatsApp
Production deployments on Meta WhatsApp Cloud API with multi-tenant isolation, embedded signup flow, template management, and billing-aware broadcast.
🔍
Retrieval-Augmented Generation
pgvector-based semantic search over domain catalogs with synonym normalization, jargon layers and hybrid retrieval. Shipped at hardware-retail scale.
📄
Document AI (Vision)
Claude vision pipelines extracting structured data from scanned PDFs, images and photo-captured documents. Deployed in Mexican labor-law product.
🏷️
Programmatic SEO at scale
Templated landing-page generation with hreflang, Schema.org, dynamic sitemaps and OG images. Shipped in sports (DondeVer), construction (Arobe), travel (Serving Since).
🧮
Vertical calculators & rule engines
Mexican CFDI 4.0 invoicing, construction materials calculators, labor-law rule engines, IMSS pension estimators — vertical logic layered on top of LLMs.
🌎
LATAM + US Hispanic distribution
Spanish-first products with English counterparts; experience targeting Mexico, border Texas, RGV, Houston, San Antonio with real paid-media and SEO tests.
Technical stack

Vendor-independent by design

LLMs in production Claude (Anthropic) GPT (OpenAI)
Backend FastAPI Flask PostgreSQL + pgvector Next.js API routes
Hosting Render (primary) Vercel (secondary)
Payments Mercado Pago (MX) Stripe (US)
Messaging Meta WhatsApp Cloud API Twilio Resend (email)
Analytics Google Analytics 4 Google Search Console PostHog
Logistics Skydropx (MX)
Content ops YAML sources Automated SEO review via GitHub Actions

We work with multiple LLM vendors in parallel because real deployments require it: some verticals favor one model's reasoning, some favor another's vision, some favor cost at scale. Claude and GPT already run in production across our portfolio; we are actively evaluating additional models to broaden the stack where it makes technical and commercial sense.

Partner programs

Where we stand with vendors and platforms

Anthropic (Claude)
Production customer · partnership exploration
Meta Business Partners
Live Cloud API tenant (CotizaExpress)
Mercado Pago Developers
Live · payments integration
Stripe Partners
Live · subscription + one-time billing
Admitad / Viator / Stay22 affiliates
Live (DondeVer, Serving Since)
Google (Analytics 4, Search Console, AdSense)
Live · AdSense approved Sep 2026
About the founder

Edgar Alejandro Robledo Beltrán

Director General of Distribuciones Arobe S.A.S. de C.V. · Aceromax — a construction-materials import and distribution business operating from Tamaulipas, Mexico.

Mexican and Spanish national. Licenciatura in Finance and M.Sc. in Management (iMSM) from the University of Illinois Gies College of Business. Prior experience in data analytics at Nielsen (marketing mix modeling).

Self-taught software builder. Everything shipped by Arobe Labs — from the WhatsApp SaaS to the legal-document AI to the 5,000-line sports engine — has been architected and implemented hands-on, using AI pair-programming as the force multiplier.

Contact

Start a conversation

Partner programs, custom LLM deployments, enterprise AI engagements.

Or write directly to contacto@arobegroup.com.